Netflix Updates Mobile App to Include Video Previews

You can now watch previews of movies and TV shows within Netflix’s mobile app. As reported by The Verge, the on-demand video provider recently updated its mobile app to include this feature.

Of course, users have been able to watch video previews on the Netflix’s TV interface since last year. Consisting of short 30-second clips, it provides users with a sneak peak of the show or movie without watching the entire program. Now, however, users on their mobile device can take advantage of this feature.

Upon launching the new Netflix app, users will see previews for shows and movies at the top, which they can click to watch. The previews are displayed as circles, and users can add them to their watch list just like any regular program that’s available on Netflix. If a user doesn’t want to watch a specific preview, he or she can swipe right to switch to the next preview.

So, how does Netflix decide which movies and shows to display as previews on its new mobile app? Like the platform’s TV interface, Netflix’s mobile app displays recommendations based on the user’s viewing history. Netflix has a complex algorithm that it uses to determine which movies and shows a user might like. By examining the user’s viewing history, it’s able to recommend similar shows and movies, displaying these titles as previews in the app. When announcing the newly updated mobile app, Netflix said years of testing showed that video previews help users find content more quickly.

Video previews is only available in Netflix’s iOS app, but the company says its planning to launch an Android version with this feature in the near future.

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