Google Cloud Efforts in Enterprise Business Expansion to Rival Microsoft and Amazon

In a bid to keep up with Microsoft’s Azure and Amazon’s AWS, Google has entered into a deal with Cask Data in its development of more enterprise business for its Google Cloud. Google has been trailing the two concerning usage among organizations and in revenues. Cask Data is a Palo Alto startup that provides Hadoop-based services and solutions to big data analytics. Recently, Google acquired an Israel startup, Velostrata which offers services to businesses in running and migrating data and applications among other IT across hybrid environments and in the cloud.


Announcing the news, Cask Data co-founders Nitin Motgi and Jonathan Gray said the startup would carry on with it support services on current products and customers. Cask Data main product is Cask Data Application Platform (CDAP), which the company says will continue to be developed and released. CDAP helps businesses build and run big day solutions in a simple way, and Google confirmed it would keep it an open source.


Google is looking to making the open source a bigger project primarily to the broader developer audiences. With the deal, Google will enhance its efforts in making developers more productive using Google data processing services on-premise and in the cloud. There is more on this deal which can be accessed from


Hadoop platform is vital in data management across multiple locations providing significant data analytics services. Cask Data have developed an additional layer which enabled Hadoop-run deployments to do so more efficiently. With the CDAP framework, businesses significantly reduce their time when coming up with big data analytics for performing duties such as security reporting, migrating and reading big data sets, social media monitoring, and streaming, among other jobs.


What Google is doing is adopting more enterprises, adding more tools and attracting more clients to expand Google Cloud business boundaries. Based on the fact that most businesses continue to use hybrid and on-premise architectures, Google Cloud has some competitive chances to grab some of them from rivals.

Leave a Reply

Your email address will not be published. Required fields are marked *