Doe Deere – article recap

Doe Deere talks teasing, product packaging, business moves, and hair dyes.


Keep reading to hear just what the Queen had to say about these things!


Does Deere Tease?

Is Deere a tease?


She says that she isn’t and says that her company does not tease customers when uploading pictures to Instagram.


Instead of teasing, Deere is building up customers’ anticipation for the product.


She and Lime Crime can’t talk about the product or show the full product until the actual launch date, but being able to show bits and pieces of the new project keeps both Deere and customers eagerly awaiting what’s to come.


Is Packaging Really That Important?

If you’re going to run a business, be professional.


Go all out.


Don’t simply make a nice package, but also package it nicely.


According to Deere, packaging allows customers to glimpse the value and quality of the products they are buying.


Sure, it’s great to have an awesome product that no other company can top,


but don’t house a $30 product in poor packaging.


People are visual creatures. Just the look of something can catch someone’s eye and prompt her to try out a product,


so ensure that the product looks great inside and out.


At the end of the day, if it looks bad, it is bad for business.


What’s A Good Business Move?

Deere says the best business strategy is always to listen.


Listen, listen, and then listen some more.


Listen even to those who most people would assume can teach them nothing.


Yes, even listen to those who don’t like you because they may very well be offering constructive criticism rather than just trying to be spiteful.


Of course, you don’t have to take everything you hear into consideration, but be humble enough to listen so that you may not miss any important information that could make or break your next idea.


Why Hair Dye?

This is the question that everyone has been wanting to ask and aching to know the answer to because – let’s face it – how many cosmetics lines do you know that offer hair dye?


Lime Crime may very well be the first.


Deere says that it all goes back to being who she is.


She has always loved hair dye and have been wearing it for the last 10 years and wanted to share her enthusiasm for hair dye with her consumers.


Also, let’s not forget that Lime Crime started off as a fashion line. For this fashion line, Deere wanted the entire look to match the outfit, including the makeup.


In the same way, hair dye is jut a way to make one’s entire look match her makeup. Learn more:

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