Because many consumers are conservative when it comes to spending money on a new product, businesses rely on the power of crowd sourcing to control the purchasing intention of consumers. The application of crowd sourcing in business is a strategy that aims at gaining a competitive advantage in the ever, evolving, industry of marketing. Most entrepreneurs would agree that for a consumer to purchase their product, a lot of persuasion takes place. This is mainly because it takes time and resources for a consumer to settle on purchasing the particular product. Crowd sourcing entails the ability of an already consuming client to convince prospective consumers that a product is either of high or low quality. Derived from the term a crowd, to mean more than one person, this strategy has extensively spread into the industry of business and marketing. One company that has succeeded in applying crowd sourcing is Fabletics, an apparels store that was formed with the intention of boosting women’s self esteem.
The input of crowd sourcing in Fabletics
Fabletics is an online –based store that sells active wear for women. The apparel comes in all sizes and shapes. One aspect about that has kept this company going is its ability to produce apparels that fit every woman. In America especially, Fabletics has garnered over 2,000 subscribers in the form of clients. Fabletics understands that women have complications when it comes to finding the right sizes. For plus-sized women especially, it was always impossible to find the right size of active wear before Fabletics was born. Most subscribers have given positive reviews in regards to the availability of sizes and comfort wear. It is through these reviews that other clients have decided to sign up with Fabletics. That better explains the strategy of crowd sourcing.
Utilizing crowd sourcing
Applying crowd sourcing in entrepreneurship is a major way of gaining ideas that would later benefit the business. Often, this strategy has assisted most businesses to understand the purchasing behavior of a client. At Fabletics, the co-founder, Kate Hudson, has analyzed the effects of having positive and negative feedback on the page. With her junior colleagues, she handles such issues on a personal level. Kate Hudson believes that clients need the attention of her management. Usually, this strategy seeks to identify the specialization of clients in terms of preferences and life style. Through a clear understanding of what is really required from her, Kate Hudson facilitates the designing and production of the right brand.
Fabletics had just been born when Kate Hudson stepped in as the assistant founder. Being into fashion and entertainment, she understood what the brand needed, in order to excel. Kate coordinated her team into a productive unit that generated stylish, unmatched, designs. Aside from quality, there is the price factor that is relatively affordable compared to most active wear apparels. With the ability to properly execute ideas, Kate Hudson invested in a constructive, interactive, website that has now taken the competitors by surprise. Kate Hudson has been on the lead of advocating for healthy lifestyles in women.