Apple Chief Executive Officer Tim Cook recently gave an interview where he admitted that the company is hard at work trying to develop the world’s first self-driving car. Cook admitted that the A.I. required for such a project would have to be incredibly sophisticated. Companies like Google have made headlines in their attempt to create self-driving cars. However, Apple is the world’s biggest company. Therefore, the fact that they have entered this industry raises the stakes considerably. Cook did not give any indication as to how long Apple has been involved in this project. He also did not say how far along the company is. He did say that this project is one of the top priorities for the company.
Google and Apple are not the only big players in this game. The American auto makers have already made it very clear that they are very serious about developing driverless cars in the future. Ford has already spent $1 billion on a driverless software company. General Motors has also made a significant investment into developing this sort of technology. It remains to be seen which of these companies will have investments that actually pay off. The race to be the first company to get a self-driving car on the market has never been more competitive than it is now.
Apple is always very secretive about the various projects they are working on. The self-driving car project is no different. Tim Cook was very stingy with the info that he would reveal. He would basically only confirm that the project is indeed underway. He also said that people have been hired for various positions of importance on the project. He would not confirm who those people are or what their positions will be. Apple just recently opened their new headquarters building in CA that is shaped like a flying saucer. It took several years to build. The self-driving car is the first major project to be announced since the building opened.
Horsey McHorseface Takes the Gold
Many of you may remember awhile back when the British government used an internet poll to name their new research vessel, then got their collective crumpets in a twist when the winning entry was “Boaty McBoatface.” They then went on give it the slightly less amusing name of the RRS Sir David Attenborough. Now, the internet has a new champion, a race horse named Horsey McHorseface. Well, if you can’t have a boat, the obvious next best choice is to get a horse.
The owners, who bought horse who would become Horsey McHorseface back in 2015, thought the name would be a good way to generate some positive media buzz. In an interview with CNN, the horse’s manger discussed the events leading up to picking the name “We had a laugh about it in the office and thought, ‘Hey, why not.'”
Getting your name out there is great, but victories are that much better. So, imagine the excitement when the three-year-old gelding whose name helped it became a cult figure amongst the racing crowd (not to mention having 24-million Twitter followers), proved it’s not just a one trick pony by winning his first race. Horsey took a trip from his home in New Zealand to the pull a last second victory at the Cessock Racetrack in New South Wales, Australia beating the less amusingly named “The Big Dreamer” and “Lucky Starlet”
Coming out this massive victory it does raise the rather pertinent question of have we reached the peak of the trend Something McSomethingface? Or, with this new victory for funny names, will this only encourage others to run this trend straight to the glue factory?