Serious dissonance occurs as traditional industries with established standards and common practices meet the free and frivolous yet increasingly powerful paradigm shift that is universally known as the internet. An environment that was stable within the last decade has quickly turned sour with the widespread use of mobile smart-phones, creating a realm of liability extending far beyond written law and traditional standards. The new standard is set by the fragile status quo of the general public, entirely reliant upon the social injustice of the moment.
Displaying a lack of situational awareness at a critical juncture of such magnitude can be quite costly. Just ask the folks over at United Airlines if you would like an assessment of the scale that comes with such a folly. Lack of internet reputation repair costed about $180 million when they failed to mitigate the damage of a client’s broken Taylor guitar due to careless employees tossing luggage.
Fortunately, firms like The Search Fixers exist to act as a proactive guard and fix negative search results. What could have been chalked up to common behavioral deviation from sound policy that is signature of low level union-laborers, ballooned into a full blown first-world scandal due to a viral YouTube video.
However, had The Search Fixers reputation management consultants been on the scene, damage would have been minimal. A proactive response might have even led to an organic positive review. At the least, business would be flowing as usual. Instead, the result was a massive loss in not only direct capital, but the widespread loss of stockholder confidence in the company’s perceived corporate culture.
The absolute price that a poor online reputation management presents to commercial involvement in industry is massive. To bring us back to the tangible, consider that some firms have suggested a number as high as $517 billion as the amount of income corporations lose annually due to unforeseen liability and the exposure of low-level malfeasance. Reputation management service in the modern age is as transparent as the rest of the gray area that is the popular market. Regardless of clarity or the lack thereof, knowledge and understanding of the weight a positive and widely known reputation carries is the key to staying protected in prosperous times, as well as continuing on course through unyielding tides. However, as actions magnify knowledge, coming to understand the cracks in your foundation is only half of the journey.