Market America was founded in 1992, and it was one of the first companies to help individuals sell products with the aid of the internet. The company does this through what they call an “Un-Franchise” model. This means that sellers are able to use Market America’s products and resources without having to go through the process of leasing a traditional retail space to make money.
The company has long been on the front of the independent sales model with it offering over thirty-five million different kinds of products through their online store. The company also offers service to help their sellers set up their own stores. This means that sellers are able to use online resources to make their own niche in the web where they can gather dedicated customers from across the globe.
Market America has long been involved in social media, and they regularly release content instructing their sellers on the best ways to use social media to promote their online stores. This information allows their sellers to attract new customers, advertise unique products and services, and helps them stay in touch with dedicated customers.
Market America’s recently posted a blog detailing how to use hash tags to set sellers apart. This is a useful tool as it allows sellers to distinguish themselves in an environment with many people posting, and where seller’s post frequently end up being buried by other posts in a short period of time. Their hashtags direct customers to Market America’s store Shop.com. The hash tags also allow other sellers to meet up with each other. This allows them to combine resources and share expertise. It also allows sellers to like and share each other’s post. This means that sellers can reach a much larger group of people by simply using a few hash tags.
— Market America (@MarketAmerica) July 6, 2018