Market America, also known as Shop.com, was founded in 1992 by JR Ridinger with the help of his wife, Loren Ridinger. JR Ridinger went on to take the positions of Chairman and chief operating officer. During his tenure as Market America CEO, Mr. Ridinger has steered the company to great success and exponential growth, making it a market leader in the online marketing and retail industry. The company has expanded over the years to start operations in nine different countries and annual sales revenue of one billion American dollars.
Ridinger’s mantra has been a people first approach to business. He believes that by changing the population’s shopping habits and creating economic paradigm shift could accord them independence by establishing their economies. This has been the business philosophy that has steered the company to undeniable success by placing the clients first and working tirelessly to ensure the creation of an alternate economy which enables the shoppers within Shop.com to attain independence and greater purchasing power. It is a win-win situation.
The Market America CEO is an undeniable visionary, who has always believed in his instincts and made many business decisions based on this. The foundation of Market America was predicated on a strong belief, dating as far back as 1984, that computers would eventually be owned by every individual in the world and people would make business purchases from the comfort of their homes. This was at a time when computers were used exclusively by the big companies, and few individuals could brag about owning one. He started the company in 1992, in anticipation of such an eventuality. His gamble has paid off.