Susan McGalla: A Role Model For Business Marketing Consultants

Susan P. McGalla is a renowned expert consultant on marketing, branding, operational efficiencies, and talent management. McGalla has discussed about her experiences and offered advice to women on many forums including the Carnegie Mellon University Speaker Series for CEOs and the Women and Girl’s Foundation of Pittsburgh. Here is a brief look at her personal profile and her journey towards prosperity.

McGalla’s Earl Life

McGalla was born in East Liverpool, Ohio. The daughter to a football coach and sister to two boys, McGalla was not given preferential treatment because she was a girl. Her parents brought her up to be confident and hardworking. This is one of the reasons McGalla is comfortable working with both men and women. This kind of confidence has been instrumental in her successful career.

McGalla’s Career

McGalla graduated from Mount Union College with a bachelor’s in business and marketing. She got married to Stephen McGalla, a wealth manager. She currently serves in the board of advisors at the Mount Union College. McGalla got her first job at Joseph Horne Company. She worked her way up through a series of marketing and managerial posts between 1986-1994. She later left the company and joined American Eagle Outfitters. Her first position in the company was that of a merchandise buyer dealing in women’s clothing. According to McGalla, American Eagle was a male predominated firm with no women serving in executive posts. However, her quick rise in rank helped reverse the culture that only men would be leaders.

Through hard work, McGalla managed to climb up the ranks to the position of chief merchandising officer and president. As the president of the company, McGalla presided over the launch of 77 children brands. She was also responsible for the firm’s revenue of $3B, and an ecommerce site.

After spurring American Eagle to great heights, McGalla resigned from her post in 2009 and decided to become a private consultant. Later that year, she was appointed as the Board of Directors at renowned firm, HFF Inc. In 2011, McGalla was hired to the position of chief executive officer at Wet Seal Inc where she left in 2012. After leaving Wet Seal, McGalla established P3 Executive Consulting.

McGalla’s Career Advice

McGalla’s advice to women is not to let their gender stand in the way of their passions and dreams. You should not expect to receive certain prejudices or entitlements because you are a woman. With the right attitude, hardwork, and flexibility, the sky is the limit.

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