The popularity of Snapchat has continued to snowball over the past few years, with the introduction of Spectacles just seven months ago. That allowed for easy recording of anything that interests an individual user. When it comes to the second generation of this technology, the expectation is that the concept of augmented reality (AR) will be one of the most integral aspects involved.
The company itself has been extremely quiet about the innovation, which was only discovered after a website researching patents came across one from Snap that was filed in November 2015. That patent focused on the concept of being able to detect where a user is and then broadcast digital material with the dual-glass setup.
The idea of broadening the scope of Spectacles has been evident from some of Snap’s public moves, which have included the purchase of a drone-based company. Yet the aforementioned patent also indicates that other components that also deal with AR are in the pipeline. These include both a visor and a helmet that work in conjunction with the technology, with other reports indicating that the inclusion of a camera that shoots from a 360-degree perspective is also on the horizon.
The merging of Spectacles and AR for Snap isn’t surprising, with the first example of that taking place just a few months ago. That was when World Lenses was released, which
involved providing app users the ability to walk around three-dimensional items for a short period of time, usually just a few seconds.
Given the secrecy surrounding this project, the price for this item remains in question. However, given the upgrades involved, it’s expected to be higher than the $130 that Spectacles buyers paid for their product. The company has sold close to 100,000 of those devices, with nearly 35,000 of them being purchased in time for last year’s holiday season. While Snap itself is still losing money, the company is betting on the bottom line getting better.