Snap is ramping up its agenda for Spectacles, following an increase in European sales recently. The company, creator of the popular app Snapchat, is already looking to upgrade on its video glasses. This upgrade might be a rather sci-fi addition, with Snap looking to change the tech world entirely.
Spectacles, hitting the market last year, are not exactly cheap at $129.99. These glasses essentially allow their wearers to never be without Snapchat, giving them the ability to record pictures and videos with the glasses and posted them to Snapchat. According to TechCrunch, the next step for Spectacles is a well-kept secret at Snap. Less than 2000 employees at the tech company are aware of the specifications of the technology. The most Snap has shared with the public is a promise of a big difference from the first generation of the glasses.
Despite this lack of knowledge, much of the tech community is theorizing the presence of augmented reality in the next Spectacles. Mashable recently unearthed a patent application for AR glasses filed by Snap. This application from November 2015 lays out plans to project digital content into the sight of Spectacles wearers.
This wouldn’t be entirely new to Snap, as Snapchat already allows users to use augmented reality in their snaps. The feature, World Lenses, gives users the ability to place objects in the world around them, which can be viewed through the Snapchat app for a short time after placement.
Going even further, the patent application points to a broader future of augmented reality for Snap. Among others, the filing mentions a reality helmet and visor. Snap has also be allegedly looking into drones, particularly following the company’s purchase of Ctrl Me. There has also been talk of Snap’s release of a 360 degree camera.
While Snap’s Spectacles are certainly intriguing, it could be in need of a good update to boost sales. Snap started small with the glasses, slowly growing the market over time. With a unique feature like augmented reality, Snap could greatly increase the popularity of Spectacles, with many customers seeing value in a more distinct capability.