Simple ideas bring forth the potential to deliver huge revenues for a business. Even those running a multi-billion dollar company such as Amazon know this to be true. Amazon has produced incredibly innovative new business endeavors such as online streaming entertainment and other impressive concepts. A new development at Amazon is so simple one has to wonder why it took so long to arrive. The new arrival is called “My Mix.”
My Mix is simply provides personalized suggestions for purchases. My Mix is an add-on to “Interesting Finds”, the virtual gift shop that debuted not too long ago. My Mix serves two purposes. The first is, of course, to help Amazon earn money. The massively high stock price of Amazon reflects the company is doing well. Sales through its online platform contribute to this necessary result.
The other reason for My Mix’s existence is to help customers find the things they require at affordable prices. Since My Mix comes with no major obligations to purchase, the virtual platform hardly presents any pushy sales.
So, why did Amazon wait so long to deliver such a simple concept to its massive website?
Likely, My Mix really wasn’t needed. In the early days of Amazon and other sites such as eBay, the mere existence of the platform was more than enough to impress and engage shoppers. Such once cutting-edge sites are now part of the online landscape. Does this effect certain buying decisions?
These days, people know online purchasing is perennially available so enticements might be necessary to stimulate a purchasing choice.
Merely putting a number of suggestions right in front of a potential buyer could do more than enough to generate a sale. Now, sales do not need to be weekly or even monthly to be deemed a success. A customer who makes one or two extra buys a year through the presented suggestions helps out Amazon. Imagine if five million customers buy one or two items per year thanks to the suggestions. The figures add up.