If there is one thing that Lori Senecal does well, it is to expand. She expands her company, and horizons for people that are interested in breaking into advertising or using it for their company. There are many different ways she manages to expand horizons. One of the ways Senecal does that is by sharing ideas and insights that can help business owners and entrepreneurs. According to Bloomberg, one of the most important factors in the success of a business is in advertising. Therefore, it is important for business owners and entrepreneurs to be aware of all of the methods that are involved in advertising.
For people that are interested in running their own successful business, there are plenty of methods that are worth looking into for marketing and advertising. According to Advertising Week, among the methods for advertising are television, newspaper, magazines, email, social media, search engine marketing and plenty of other methods. Within these methods are even more subcategories which really bring forth a huge world of possibilities for business owners and marketers to consider when it comes to advertising. The only thing that needs to be done is find out which methods are going to work the best for the company. It is very important for business owners to put their best foot forward.
Lori Senecal writes about the many different methods and messages to send with advertising. Among the suggestions she has is to implement social media into the campaigns. Another thing she suggests is to use moods to reach the audience. After all, marketing and sales work best when it deals with the emotions of the audience. The person has to feel as if their lives would be improved with the product and that without the product, their lives would be incomplete in some way. Lori has shown that she has a lot of knowledge on advertising and people.