Google has announced that its messaging app called Allo is being “paused.”
Anil Sabharwal, who is the new head of the company’s communication group, said that not only was the company pausing Allo, but that all its personnel would now be working on a different messaging app called Android Messages. Some analysts believe that Google needs as many resources as possible on Messages to make sure that it is ultimately successful.
In effect, Allo suffered from a lack of users, making it an ineffective competitor against the likes of WhatsApp and Facebook Messenger. Sabharwal indicated that the app simply did not gain enough traction among users. At least not as much as they had hoped. They thought — when they started developing the app — that they would be building something that millions of people would not only use but get excited about. But he said that at this point the company does not see the app being on that kind of trajectory.
For those who use and depend on Allo, all is not lost. The app will still work, and Google is even saying that it will support it in some undefined way. The company actually has not made a final decision about what it will do with Allo, if anything. Sabharwal said that they wanted to be fair to users of the app, and that they did not want to make any rash decisions about it at the moment. Though, he added, the company had immediate needs when it came to Android Messages, and that is why they made the move.
For those who use Duo, which is a video chatting app Google launched at the same time that it launched Allo, the news is better. The company says that it is satisfied with how Duo has grown. The app, which is available for both Android and iOS, is steadily gaining users. As long as this continues into the future, the company will continue to develop it.