One of the most frustrating things about surfing online and visiting various sites is the number of popup ads and other ads that pop up out of the blue and make visiting certain websites a very frustrating and annoying experience. Over the last few years, the experiences with pop up ads and other types of ads has escalated to a frightening point. Enter Google to the rescue. Google recently announced that Google Chrome will stop showing certain annoying ads, even the one’s that were produced or served by Google. Only time will tell if this is true.

The Date Is Set
For a long time, Google was kind of sketchy about the date that the Google Chrome Ad-Blocker would go into effect. However, they recently revealed that the date is set for February 15, 2018. The real deal is that Google is going to remotely transform Chrome Browsers into automatic ad blocking machines for their users. However, the word is that this is a function that will only be available to a select few users.

Banned Ads
Those that have been on the Internet for a decade or longer, probably remember the early ads that seriously interfered with browsing a website. Flashing banner ads would pop up along with irritating sounds and full page ads that would not go away, unless the visitor clicked on the ad. The Better Ads Program changed that through the development of a set of standards that must be followed by those producing or distributing ads online. Now, Google is stepping up the game too. Google Chrome will remove all ads that violate The Better Ads Program Standards. This is something to watch. Pulling ads will certainly diminish ad profits for violators.

A Better Ad Blocker
Google’s Chrome Ad Blocker is thought to be a better ad blocker. It is thought that other third party ad blockers block all ads, even those that are not violating ad rules and regulations. The Google Chrome Ad Blocker is able to differentiate between violators and non-violators.

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