The Founder of Lime Crime Cosmetics and the “Queen of Unicorn” is sharing her love for makeup with other women across the world. She lives and wears her brand; you cannot miss her. Her hair and makeups are always bright. Her success is a testimony that people from all walks of life can realize their dreams no matter how unique they are.
Doe was born in Russia and spent her childhood and teen years there. She moved to New York City at the age of 17. Currently, Doe lives in Los Angeles. She was always an imaginative kid growing up. She was ambitious but with limits. All she wanted as a kid was to become a musician which she did when she first landed in New York. As a musician in New York, Doe learned a few things in marketing and made her value people who came out to listen to her music. She has always been entrepreneurial. Back in Russia, she sold temporary tattoos to classmates at the age of 13. She discovered the tattoos, made the cool and popularized them so she could sell.
Deere lived in New York for 14 years. Most of this time was spent in Brooklyn and a little in Manhattan. While in the music band, she met her husband. They worked in the band together as songwriters aiming at promoting the band well. That is where the couple learned to learn really well. The advice Doe gives young entrepreneurial women is that they should be true to themselves and follow their hearts. She believes that people should be in touch with themselves and pursue what they love. Everybody is unique. At times you may feel alone and unique but keep pushing, with time you will find like-minded people.
In 2008, the makeup industry was only producing balms and lipstick that brought out the supernatural look in women. Finding bright colored makeup was a problem. Since Doe liked bright colored, she decided to make them herself. She touched the hearts of many other girls that were experiencing the same problem. That is how the brand was started.
Doe believes that Makeup gives women the freedom to be themselves and the chance to express themselves without fear of being judged. Deere went to FIT in New York where she majored in design. She believes that makeup, dress code and hair should all be coordinated. Learn more: https://galoremag.com/lime-crime-creator-doe-deere-colors-haters/
One of the challenges that Deere faced running an online business was a hacking experience that the company underwent in 2014. Some of the client information was stolen and restoring trust was not easy. The brand had to work tirelessly to ensure that all customer needs were met. They also educated the customers on security measures. Deere says her role model is Kimberly Gordon who is the brain behind Wildfox. She too started out her business out of her passion for comfortable clothes. Learn more: https://websta.me/n/doedeere