Doe Deere – The Lime Crime Founder and Her Mission to Empower Women Through Makeup

The Guest of a Guest interviewed Doe Deere also known as the Queen of Unicorns, owner of the Lime Crime brand in the beauty industry. She said that she was born and raised in Russia. Deere migrated to the U.S. when she was a-17-year-old girl. Her favorite years were in both Russia and NYC. She’s currently living in LA. She’s always been imaginative as well as ambitious in that sense. However, she doesn’t think, especially as a kid, you always dream about big things. And she thinks the biggest that she dreamt was most probably becoming a musician, which is what she did when she moved to NY.

 

Being a musician helped Deere to learn things like career and marketing plus taught her to appreciate when people came out to her events. She started with a dream of becoming a musician but ended up in makeup. She loves the choice she made; she has always been a little entrepreneurial. Deere had her first business when she was still a 13-year-old girl in Russia; she was selling temporary tattoos which was a novelty during that time, she had fun doing the business. She discovered them and then she made them popular by wearing them and emphasizing that it was fine having a temporary tattoo on your body and she sold them to her classmates.

 

She lived in NYC from 1998 to 2012. She lived for a short time in Manhattan, and then she stayed for nine years in the borough of NYC, Manhattan. During this period, she was in a band. That is how she met her husband; they were in the same band, and they learned how to collaborate at the beginning as they were both songwriters plus promoting the band was the origin of it all. So, they learned how to work together.

 

She said that she thinks that makeup gives her, and she would like to hope that other women who purchase Lime Crime, her product, the freedom to be herself. The freedom of expressing their selves without any fear of judgment. She also comes from a fashion background, she went to the Fashion Institute of Technology in NY, and she majored in fashion design. Therefore, to her makeup and fashion usually go hand-in-hand as well as hair for that matter. They express themselves by what they are putting on their bodies, what they put on their face, plus how they do their hair.

 

Deere launched Lime Crime in the year 2008. As someone who began small and ended up achieving success on her terms, she’s known to be a passionate supporter of the entrepreneurship as well as businesses of other women. Deere is constantly speaking on the topic of finding your voice plus following your dream at the public events like the Vegas Nay’s Stardust Tour and PHAMExpo. She loves mentoring other females who are aspiring business people, plus she always welcomes themto feel free to contact her whenever they need her advice through her social media account, Instagram. Learn more: https://www.crunchbase.com/person/doe-deere#/entity

 

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