David Hasselhoff Wasn’t Enough Attraction to Keep HomeJoy in Business

According to a recent article in on the Wall Street Journal’s Business Beat page, HomeJoy, a home cleaning and repair company, has filed for Chapter 11 bankruptcy.

The company, who hired Baywatch heartthrob David Hasselhoff to be its commercial spokesperson, claims that the reason for the company’s shutdown prior to claiming Chapter 11, was “many unresolved challenges in the home services space,” according to HomeJoy’s July blog. Homejoy is one company that offered home cleaning services that you can order with a click of a mouse for an affordable fee. A more detailed supposition as to why Homejoy failed is proposed at Greensocks.com. Sometimes the best ideas can fail, not because the public does not need the service, but because of many other details that must go right in order to keep a start up going.

No matter what the reasons for HomeJoy’s failure to stay afloat, busy people with a home to clean love the idea of click to hire service. The good news is that consumers can hire Handy, a web based company where you can take advantage of their current special offer for a $39 home cleaning for first time customers. Their website, shows that they offer many services besides basic housekeeping. These services include furniture assembly, which comes in quite “handy” when you buy boxed furniture from Ikea or another distributor and you don’t have the time, know-how, or patience to put it all together. Just click on the service and you can schedule assistance at a time convenient for you. They even have professional plumbers and electricians you can hire, that will get the job done in no time, whether it be a leaky faucet or installing recessed lighting. Ordering on the Handy app could not be simpler! You just fill in the boxes of what you need done and when and a verified service professional shows up equipped with the tools and knowledge to do the work.

Handy doesn’t appear to have celebrity spokespersons or cheezy ads, but they do provide excellence in customer service and satisfaction, which is integral for any business to stay in business.

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