Tinder’s Evolution Continues

The dating app Tinder broke new ground when it came to online innovations when it made the concept of swiping more popular. On July 18, they began offering an extension to the app that now allows for easier movement between the picture of a person and the text that accompanies it with a simple tap of the screen.

Some have described this idea as a variation on what Snapchat and other social media sites have been offering. For Tinder, the photos are slightly larger, with taps to different areas of the photos leading to the presentation of additional information on the person in question or simple movement back and forth.

When the bottom of the photo is tapped, profile information that the other person has provided can be read. Other demographic information and the distance between the two people is also provided, along with a presentation of the other person’s interests and social media addresses.

For those looking to simply go through photos at a much quicker pace, tapping the right side of the screen moves to the next photo. If a need to return to a previous photo is required, a tap to the left hand side of the screen is all that’s needed.

In the past, Tinder has taken some heat because of what critics charge is a superficial way of assessing the quality of individuals simply on the basis of their looks. That’s led some of its rivals to zero in on other aspects related to personality.

More technical concerns are also being worked on by Tinder as mobile technology continues to advance at a rapid pace. Added simplicity when it comes to the makeup of the app is behind much of the thinking, since it will allow the company to adapt in quicker fashion than rivals.