Have you realized all the major cellular providers have been fined by the FCC for those little white lies? Well, AT&T Wireless has been fined $100 million dollars by the FCC for misleading consumers about their “unlimited” data plans, that were really limited.
“Unlimited” anything is such an alluring amenity that it makes a lot of people gain your trust and sing your praises, until you find out you’ve been punked.
Back in 2007, AT&T marketed their unlimited data plans, especially for the iPhones, which tend to mean unrestricted to the majority of consumers. But according to the FCC, AT&T modified those unlimited plans by restricting and slowing down transmission speeds, and of course, they never notified customers.
Once customers reached a certain level of data usage, AT&T slowed their connection, ignored complaints, and charged outrageous penalties for cancelling a contract says chiropractor Brian Torchin.
AT&T ended their “unlimited” and unfriendly data plans in 2010 and introduced metered billing to customers. Data usage was capped for all of their plans at 2 gigabytes, and heavy users paid an additional $10 per gigabyte.
By the way, in 2012, LifeHacker spelled it out in a report, “what unlimited really meant among the carriers.”
In the end, AT&T claims they properly disclosed their policy of reducing data speeds to customers, but FCC said OK, show us.
Final statement from the FCC – “unlimited means unlimited.”