Website Fixes to Help Reverse Search Engine Woes

A good position in the search engines is critical in order to receive the necessary traffic to make a website, blog, or other online entity relevant. Businesses positively do need traffic to flow in reliably or else internet-driven sales are going to be weak. When search engine rankings fall, things do have to be done to reverse the downward trajectory. Quick Sprout has some nice advice on what to do when search engines rankings take a dive.

A few of the steps to take are one’s people who do not work in the SEO world would think of. Adding long tail keyword links to other pages in the site would be one example of an overlooked tactic. The process does have to be a slow and deliberate one or else the search engines are going to think the process is not organic.

And the website has to move a lot quicker. Anything that is slowing down how the page loads is not good. Get rid of flash and scripts that are undermining the potential of the site. And don’t direct new inbound links to pages that are sinking in the rankings. Link to another page that has not been targeted for dropping by the search engines. Perhaps the internal links on this page would aid in directing traffic to other sections of the site.

Being consistent with updating new content on the site is vitally important as well. Old, outdated sites, blogs, and message boards that are rarely updated are considered “dead” by the search engines. As a result, the ranking of such sites falls precipitously.

Look into online reputation management companies like Reputation Management Fixers provide when something external may be causing problems for your website and brand. Social shares are very important to building up traffic and search engine ranking. If anything on social media or elsewhere is causing problems, the issue has to be addressed. See Reputation Management Fixers for insights on how to do just that.

Last, it might be a wise idea to completely change the design of the site. A complete makeover could help the cause of rebranding a website or blog and making more appealing to search engines and visitors.

The Search Fixers Are In

Fix my online reputation…

Serious dissonance occurs as traditional industries with established standards and common practices meet the free and frivolous yet increasingly powerful paradigm shift that is universally known as the internet. An environment that was stable within the last decade has quickly turned sour with the widespread use of mobile smart-phones, creating a realm of liability extending far beyond written law and traditional standards. The new standard is set by the fragile status quo of the general public, entirely reliant upon the social injustice of the moment.

Displaying a lack of situational awareness at a critical juncture of such magnitude can be quite costly. Just ask the folks over at United Airlines if you would like an assessment of the scale that comes with such a folly. Lack of internet reputation repair costed about $180 million when they failed to mitigate the damage of a client’s broken Taylor guitar due to careless employees tossing luggage.

Fortunately, firms like The Search Fixers exist to act as a proactive guard and fix negative search results. What could have been chalked up to common behavioral deviation from sound policy that is signature of low level union-laborers, ballooned into a full blown first-world scandal due to a viral YouTube video.

However, had The Search Fixers reputation management consultants been on the scene, damage would have been minimal. A proactive response might have even led to an organic positive review. At the least, business would be flowing as usual. Instead, the result was a massive loss in not only direct capital, but the widespread loss of stockholder confidence in the company’s perceived corporate culture.

The absolute price that a poor online reputation management presents to commercial involvement in industry is massive. To bring us back to the tangible, consider that some firms have suggested a number as high as $517 billion as the amount of income corporations lose annually due to unforeseen liability and the exposure of low-level malfeasance. Reputation management service in the modern age is as transparent as the rest of the gray area that is the popular market. Regardless of clarity or the lack thereof, knowledge and understanding of the weight a positive and widely known reputation carries is the key to staying protected in prosperous times, as well as continuing on course through unyielding tides. However, as actions magnify knowledge, coming to understand the cracks in your foundation is only half of the journey.

Businesses Must Control Their Reputations & Fix Negative Search Results

Fix my online reputation!

If the owners of a business do not effectively define the enterprise’s reputation, someone else will. The end results may be pretty awful when a malicious person seeks to do a business harm.

Since a lot of reputation harm is caused online, things have a tendency to linger in the search engines results and never seemingly go away. There are ways to deal with these issues. Just as search engine optimization services helped people take advantage of internet marketing when the concept was new, reputation management services are here to help mitigate online troubles.

Business2Community published an eye-opening article covering different aspects of why businesses should hire online reputation management professionals. It is hard to argue with the assessments in the article.

The Search Fixers is a new company available to help business owners craft their online image and fix negative search results. The Search Fixers’ reputation management consultants will help deal with bad press and other problems. The company will live up to its name and fix search results.

Business owners do have to understand the serious impact of reputation damage. They must also accept how vast pro and con reputation commentary is.

The number of different ways a reputation can be ruined online; reviews have increased immensely thanks to the use of the internet as a communications vessel. Information travels a lot more quickly thanks to social media. The growth of video sharing sites and podcast hosting expands things beyond mere written prose. All of these venues are perfect for marketing and promoting a business. The drawback is these entities are also sources of negative content.

Negative advertising that attacks a business or reputation comes in the form of everything from bad reviews to slanderous lies. Unless steps are taken to fix bad search results, then this content ends up defining a business. Producing more content that buries the troubling material is one way to go about and fix bad reviews.

Business owners have to be proactive in terms of how they approach maintaining the integrity of a reputation. Reacting to negative online content may be unavoidable, but the impact can be reduced by getting a lot of positive commentary published online before anything negative appears.

Doing so keeps a bottom-line from being adversely impacted, the global implications are cut back, competitors do not reap any unearned rewards, and customers won’t be driven away. For these reasons and more, businesses should start getting a handle on those search engine results today.