You can now watch previews of movies and TV shows within Netflix’s mobile app. As reported by The Verge, the on-demand video provider recently updated its mobile app to include this feature.
Of course, users have been able to watch video previews on the Netflix’s TV interface since last year. Consisting of short 30-second clips, it provides users with a sneak peak of the show or movie without watching the entire program. Now, however, users on their mobile device can take advantage of this feature.
Upon launching the new Netflix app, users will see previews for shows and movies at the top, which they can click to watch. The previews are displayed as circles, and users can add them to their watch list just like any regular program that’s available on Netflix. If a user doesn’t want to watch a specific preview, he or she can swipe right to switch to the next preview.
So, how does Netflix decide which movies and shows to display as previews on its new mobile app? Like the platform’s TV interface, Netflix’s mobile app displays recommendations based on the user’s viewing history. Netflix has a complex algorithm that it uses to determine which movies and shows a user might like. By examining the user’s viewing history, it’s able to recommend similar shows and movies, displaying these titles as previews in the app. When announcing the newly updated mobile app, Netflix said years of testing showed that video previews help users find content more quickly.
Video previews is only available in Netflix’s iOS app, but the company says its planning to launch an Android version with this feature in the near future.
For the past decade one of the top tech companies in the world has been Netflix. While Netflix started as a company that shipped DVDs to people at a more affordable rate, they have continued to disrupt the entertainment industry. After putting traditional DVD rental businesses out of business, they now appear to having a big impact on the traditional home cable service providers. While they have had a negative impact on the traditional cable companies, they appear to be a big hit with investors as the stock for the company went up more than ten percent in value this week (http://variety.com/2017/digital/news/netflix-stock-all-time-high-cash-burn-strategy-1202498605/).
On Tuesday morning, investors in Netflix stock received some great news about the performance of the company. Netflix announced that they had added more than 5.3 million new users in the past quarter of 2017, which was almost twice what the market was expecting. This was just the latest example of growth in the company that has not been matched by any other providers in the country.
Overall, the company reported $2.79 billion in revenue in the quarter, which was just a little bit higher than the estimates. What was surprising to many people was that the company actually reported a smaller net profit of just 15 cents per share compared to Wall Street estimates of 16 cents per share.
While Netflix is clearly a leader in content providing and will continue to have an impact on the entertainment industry, the company does still have to deal with concerns over cash burn. The company has focused a lot on buying content over the past few years. While this has attracted a lot of customers to the service, it has led to a big cash drain. Cash flow was negative $920 million in 2015 and negative $1.7 billion in 2016.