Facebook Digs Into The Food Delivery Market

It is now clear that social media giant Facebook has more surprises in store for its users. The live video streaming option on the app was seemingly revolutionary enough, as it allowed users to share an activity happening around them in real time. Users went ahead to create activities of their own as a way of optimizing what the app had to offer.

Facebook has added to the Facebook Explore menu a pick-up and delivery option, where users across the country can request for deliveries directly from the Facebook page of a restaurant.

The idea is based on allowing users to a number of things without necessarily leaving Facebook. The new Order Food menu under the Explore hosts a collection of several restaurants through which users can browse and make an order. Some of the featured restaurants have their own deliver apps and users do not have to recall what app a restaurant uses while browsing through Facebook for them to make an order.

This additional app is likely to disrupt the way restaurants reach out to customers on Facebook. Facebook VP ,Alex Himel says that there are over 70 million businesses on Facebook and restaurants make quite a sizeable chunk. Restaurants also have the option to disable the delivery button that pops up when a user chooses a restaurant.

Facebook, however, has a daunting task of engaging each provider as it makes effort to link individual restaurant apps to their respective Facebook pages. Himel further said that the new option has the ability to save information on user searches, making it a reference point when users come back to order again.

Order delivery is becoming a competitive option in the food business with restaurants putting in much effort to satisfy customer needs. This new addition by Facebook will no doubt go a long way in boosting the efforts by eateries in providing this service.