Quality service delivery to the municipalities they serve was the major goal of Luiz Carlos Trabuco Cappi when he assumed the presidency of Bradesco, a leading organization in the private financing sector. At the time he was appointed the CEO, Bradesco had lost it leadership in the industry to Itau Unibanco, one of their greatest competitor in the industry. This meant that Bradesco has to strive to ensure that it recovers its positioning the segment.
Luiz Carlos Trabuco Cappi unmatched Track Record
While serving as the chair of Bradesco Seguros, Luiz Carlos Trabuco Cappi established a corporate university with the aim of renewal of executive cadres. The university then established rituals that give autonomy to leaders who have been promoted. This innovation has helped Luiz Carlos Trabuco Cappi in his search for competent professionals in the banking sector.
On his appointment as the president of Bradesco, he laid down plans to reduce the R $150 million in assets gap that Itau Unibanco had opened ahead of them. He planned to reduce interest rates, acquire smaller banks and open 211 new branches in different locations to attract more clients.
In 2015, the prominent leader signed one of the most lucrative deals in the history of Brazilian business deals. He bought the Brazilian branch of HSBC at a value of US$5.2 billion. With the deal, the bank achieved what it could have achieved for over six years in organic growth. The deal bridged the gap between Bradesco and its long time rival, Itau Unibanco as the later was overtaken in three major areas, the number of account owners, branch network and value of assets. Winning this deal brought Luiz Carlos Trabuco Cappi to the public eye and as a result, DINHEIRO named him as the Entrepreneur of the Year.
About Luiz Carlos Trabuco Cappi
There are a few corporate executives in the Brazilian economy who attract a lot of respect as the executives of Bradesco. This is because Bradesco executives handle financing for almost all big projects in the country. As a result, these executives are among the most respected, followed by newspapers, politicians and business leaders. Luiz Carlos Trabuco Cappi is among those leaders who attract a lot of attention and respect in the Brazilian economy.
Born in Marilia in 1951, Luiz Carlos Trabuco Cappi went ahead and obtained a bachelor’s degree in philosophy and science from the University of Sao Paulo. His career began at 18 years of age when he joined Bradesco in 1969. In the bank, he served several departments. In 2003, he was promoted to head Bradesco Seguros, a position he held until 2009. During his tenure, he raised the firm’s revenue from 23 percent to 35 percent. Bradesco earns around 30 percent of their total revenue from Bradesco Seguros, thanks to the effort of Luiz Carlos Trabuco Cappi. It is this achievement at Bradesco Seguros that he was appointed to become the president of the leading institution in Brazil.
Luiz Carlos Trabuco Cappi daily schedule starts at 7: 00 am when he arrives at the bank and leaves at 6:00 pm. He then extends his work at business dinners. Given his hard work, commitment and loyalty to the bank, one can refer to him as the soul of the bank. In 2015, he received an offer from President Dilma Rousseff to head the ministry of finance. The decorated corporate executive declined the offer. Sources close to him suggested that he has devoted his life to Bradesco and he is expected to succeed Lazaro Brandao as the chairman of the council. Only a few executives could decline an opportunity to head the biggest ministry in the country.
Learn more about Luiz Carlos Trabuco Cappi: http://fotos.estadao.com.br/galerias/cultura,luiz-carlos-trabuco-cappi-e-lucilia-diniz-ofereceram-jantar-em-torno-do-prefeito-joao-doria-e-sua-mulher-bia-nos-jardins,30901