Most notably, Apple played hardball with Jay Z when the entertainer launched a streaming music service. Reportedly, Apple put a policy in place stating any musicians who provide exclusive music for Jay Z’s company would be barred from Apple’s streaming service. This is but one out of many complaints levied at Apple. The tech giant has also been pushing companies to get rid of free services so as not to compete with Apple’s subscription offerings.
InfoMoney mentioned that Fersen Lambranho considers reports of this nature to be shocking. After all, Apple has massive wealth reserves. Why would the company try and bully smaller outfits? Basically, Apple wants to preserve its status and eliminate competition. Doing so is not always allowable under federal law, which is why the government is taking a closer look at what Apple is up to.
Hopefully, Apple will resist the urge to become bullying and greedy. Doing so does not exactly help Apple’s brand. Then again, Apple may be forced to change course unless it wishes to be sued and/or fined by regulatory agencies.