Amazon Position as a Tech Giant is Intimidating to some Consumers

Amazon is a powerful technology company that specializes in the sale of online merchandise a goods. Now, keep in mind that Amazon is not a tech company in the same sense as Apple or Microsoft.

This organization does not just rely on developing, perfecting and then selling technology products for a profit. Instead, it uses its technology to make itself a powerful seller of goods. Some people object to this stance by Amazon because they feel like this company is taking over too much in terms of commerce.

Amazon not only dominates the internet as the world’s number one marketer it is also encroaching (if you want to use that term) into brick and mortar operations. Amazon is based out of Seattle, Washington and this company just purchased a grocery store chain called Whole Foods earlier in 2017. Now that Amazon owns this grocery retail outlet the company has clearly captured more market share from the competitors.

Some people do not like what Amazon is doing. They feel like this company is dominating too much of commerce online and in the real world. While it is true that Amazon is the reigning champion of online sales, its reach is not so strong that it has taken over the brick and mortar businesses. Truth be told, most commerce (at least 90%) still comes through brick and mortar outlets.

Amazon is not trying to necessarily dominate the commerce market and not give people a choice. Instead, it simply trying to keep shopping so convenient that customers will not easily walk away from them. They do this by selling their items in bulk. Lots of bulk to be exact.

That is the secret to Amazon’s success. They keep overall prices cheap, which in turn keeps customers from stepping away from their organization. After all, if a person can save hundreds of dollars instead of tens of dollars on their grocery bills; then you can reasonably expect for them to continue shopping where they save the most money. You can find out more about Amazon’s market dominance on ABC News.

My Mix Should Bump Up Amazon’s Sales

Simple ideas bring forth the potential to deliver huge revenues for a business. Even those running a multi-billion dollar company such as Amazon know this to be true. Amazon has produced incredibly innovative new business endeavors such as online streaming entertainment and other impressive concepts. A new development at Amazon is so simple one has to wonder why it took so long to arrive. The new arrival is called “My Mix.”

 

My Mix is simply provides personalized suggestions for purchases. My Mix is an add-on to “Interesting Finds”, the virtual gift shop that debuted not too long ago. My Mix serves two purposes. The first is, of course, to help Amazon earn money. The massively high stock price of Amazon reflects the company is doing well. Sales through its online platform contribute to this necessary result.

 

The other reason for My Mix’s existence is to help customers find the things they require at affordable prices. Since My Mix comes with no major obligations to purchase, the virtual platform hardly presents any pushy sales.

 

So, why did Amazon wait so long to deliver such a simple concept to its massive website?

 

Likely, My Mix really wasn’t needed. In the early days of Amazon and other sites such as eBay, the mere existence of the platform was more than enough to impress and engage shoppers. Such once cutting-edge sites are now part of the online landscape. Does this effect certain buying decisions?

 

These days, people know online purchasing is perennially available so enticements might be necessary to stimulate a purchasing choice.

 

Merely putting a number of suggestions right in front of a potential buyer could do more than enough to generate a sale. Now, sales do not need to be weekly or even monthly to be deemed a success. A customer who makes one or two extra buys a year through the presented suggestions helps out Amazon. Imagine if five million customers buy one or two items per year thanks to the suggestions. The figures add up.