Lime Crime is a makeup line that offers a wide variety of products that are sure to fit your needs. Whether you are looking for the perfect lip color or eyeshade, or even if you are just in the market for nail products or new makeup brushes, Lime Crime is sure to have what you’re looking for. This company also operates as a vegan and cruelty-free brand, making them an obvious choice miles ahead of others.
LimeCrime recently expanded their sales to include consumers in China; however, this proved to be more difficult for a brand like this who refused to perform testing on animals. Nevertheless, Lime Crime stood strong in their values and managed to legally and efficiently put out a great product without compromising or neglecting their core values.
Kim Walls acts as the Global General Manager for this company and took to a retail conference held in Los Angeles to describe the issues they were facing as a brand and the ways that they collaborated to overcome these obstacles. Lime Crime’s plan involved partnering with an online commerce website, known as Revolve. This provided the consumers with a verified source to purchase their favorite makeup, as well as opened up the lines of communication to influencers that are essential to a brand like Lime Crime.
Clearly, staff at Lime Crime headquarters are working hard to provide the best cosmetic experience for their clients; and they are doing so while still adhering to vegan and cruelty-free standards. This is truly something to be admired within the industry.