Apple is always on the move and always innovating. Maybe that is why the stock price seems to do so well so consistently. Debuting new products absolutely helps Apple succeed in the tech marketplace. The recent arrival of the new Business Chat continues the legacy of Apple’s ability to give the tech-craving public something else it wants or needs.
Business Chat is a rather generic name, but the name does get across what the new program does. The goal is to help facilitate business and customer service communications. The broader goal is more pronounced. Apple wants to use Business Chat to massively compete with Facebook Messenger. Business Chat is to take over the popular iMessage platform to the next level.
Expanded functions with Business Chat take the program to the proverbial next level and better increase chances for success.
New apps and programs find the road to public acceptance and popularity difficult. People like new things. They like new and improved things even more. What they do not like is uncertainty. Programs and apps bearing a name of a company they never heard of concerns them. With Apple, none of these problems arise. Apple is the quintessential tech company. Millions of loyal customers around the world faithfully purchase new releases. Customers who purchased Apple products for personal or business use in the past are sure to be enthusiastic about Business Chat.
Why did it take Apple so long to release a competitor to Facebook Messenger?
The Apple Watch puts forth an answer. The Apple Watch was bug-riddled and an embarrassment. The branding of the Apple Watch was ruined. Even fixing the watch brings forth no real solution. The name has been harmed in the public’s eye. As a whole, Apple is forgiven but the individual product is ruined. Management doubtfully wants to see the same thing occur with Business Chat.
Choosing to wait until business chat is near perfect makes sense. Apple’s brain trust knows what it’s doing.