Adam Goldenberg is a serial businessman and co-CEO of JustFab Inc. Adam and his business partner Don Ressler have managed to create very successful companies. JustFab is one of the firms that the duo founded and has transformed to become a top brand in the fashion industry. JustFab mainly deals with shoes, apparel, and handbags tailored to suit the fashion of every woman across the globe. Recently, the fashion line company rebranded to TechStyle Fashion Group. Adam Goldenberg termed the move to change corporate identity as necessary because the new name reflects the transformation the company has undergone to become a strong brand propelled by personalization and data. Initially, the firm only held JustFab, but over a short period it has transitioned into operating other top brands including Shoedazzle, Fabletics and FabKids.
In 2014, JustFab raised funding of over $85M. The exercise was led by Passport Special Opportunity Fund with additional funding coming from existing investors including Technology Crossover Ventures, Matrix Partners and Shining Capital reported on rgtadvisors.com. This primary funding pushed the company’s capitalization to $250 million. Goldenberg said that the attractiveness of the valuation and investor interest are contributing factors that necessitated the move to raise more capital on TechStyle.com. The co-CEO further expressed his optimism about the success of 2014 round of funding, which he noted that the company’s management and investors are on the right path into building a business valued at $3B to $5B.
The round also earned JustFab a position on companies valued over $1 billion, which are commonly known as unicorn. When Goldenberg was asked how he feels about the new status of the company, he pointed out that they never look at themselves as unicorn at http://www.entrepreneur.wiki/Adam_Goldenberg. He also took advantage of the opportunity to praise the firm’s employees for their concerted efforts in building brands that are responsive to customer needs.
Adam Goldenberg started his business journey at a very tender age of 16 years. Since then he has managed to continuously build many successful business ventures. Gamer’s Alliance Inc. was the inaugural company for Adam’s entrepreneurial pursuits. He later sold the advertising agency to Intermix Media and joined the same company as Vice President of Strategic Planning. Goldenberg climbed the career ladder to become the Chief Operating Officer of Intermix Media. He later left the firm and joined forces with Don Ressler to found Intelligent Beauty Inc. Afterward, the savvy businessmen formed JustFab, which is a top brand today.