Artificial intelligence is most often seen as a consumer-driven innovation. AI-powered home assistants are available through numerous platforms and are designed to make life efficient. However as more businesses are struggling to make sense of their data, artificial intelligence is prepping to take on a new role in the office. From bots to analysis, AI for business is gaining accelerator funding.
Marketing, sales and customer service are the areas most likely to see a rise in AI powered bots. Already, customers interact with AI powered customer service, but start-ups are now developing virtual agents that can replace live-chat agents and others. These bots aren’t entirely innovative in the sense that they merely extend the kind of artificial intelligence consumers use at home into their daily interactions with other services. But start-ups, like Clair, test consumer products and ads without having to engage with consumers at all. This establishes Clair as a true AI tool for business. Scribe, another recently seeded startup, uses AI to identify new leads. The tech can potentially replace sales reps, or at least take over one area of their job.
Analysts predict that AI-powered technologies are likely to pivot in the upcoming months. The current use of bots, for instance, might be one stepping stone toward other technologies that will be used in other settings. So instead of customer service, marketing and sales bots, organizations might start applying these tools in numerous ways and settings. The most recent commercials from IBM come to mind. In the ads, Watson helps basketball coaches run predictive analytics on player performance; Watson assists IT professionals faced with security issues and finally, Watson shortens the time it takes to complete tedious tasks. Watson may speak like a bot, but it doesn’t think like one.
Considering AI’s potential in an enterprise setting, it is no surprise that accelerators are backing AI business technologies. Bots might seem small right now, but they aren’t the end of the line.